Why Exhibit

Health & Wellness Japan is the oldest and largest B2B health trade show in Japan. Health care is a topic of great interest to all kinds of industries, and the visitor base is extremely broad, reflecting this. That is why we are able to offer such value.


Diverse Feedback Generate Lead Branding

Diverse Feedback

The exhibition attracts 30,000 visitors from diverse industries and occupations. This allows your company to obtain feedback from a variety of angles.

Generate Leads

Visitors have a wide range of needs, including purchasing food, equipment, and other items, as well as OEM consideration. Whatever the type of products you exhibit, we can help you generate leads.


Establish your brand and expand your mindshare in Japan at an exhibition that attracts visitors from all over Japan and beyond.

Trend Keywords

Personal, Social, Environmental wellness-themed trade show, Health and Wellness Japan, pay attention to the trend keywords that the healthcare industry is concerned about!

Companies that have products and services related to the following keywords are strongly encouraged to consider exhibiting at the show.

Organic & Natural

The pandemic accelerated organic and natural products trend all over the world, and of course in Japan too. 

#Foods  #Clothes  #Cosmetics etc.



In Japan, interest in veganism and vegetarianism is rapidly growing, especially among Generation Z.

#Foods  #Ingredients # Cosmetics etc.


Femtech has been nominated in Japan's Buzzwords Contest. It is a hot topic among consumers, enterprises and government.

#Sanitary shorts  #Prenatal vitamin  etc.

Gendered Innovation

Gendered Innovation

Products that focus on health issues specific to men and women are gradually beginning to attract attention.

#Supplement  #Clothes  #Health-tech etc.



The COVID-19 has led to a growing interest in mindfulness for its effectiveness in alleviating stress and anxiety.

#CBD  #Herbal  #Aroma  #Health-tech etc.



In Japan, rich in protein products are highly demanded by women who loves fitness, and elderly people.

#Foods  #Ingredients  etc.


Examples of Visits

Visitors Sample

Natural Lawson
Seijo Ishii
Queens Isetan
Natural House
Bio C'bon

Visitors Sample

Mitsubishi Corporation
Marubeni Corporation
Mitsui & Co.
Toyota Tsusho Corporation
Sumitomo Corporation

Visitors Sample

Daimaru Matsuzakaya
Mitsukoshi Isetan
Sogo / Seibu
Hankyu Hanshin

Visitors Sample

Tsuruha Holdings
Welcia Yakkyoku
Matsumoto Kiyoshi
Sugi Yakkyoku
Sun Drug

Visitors Sample

Socie World
Miss Paris Group
Slim Beauty House
Curves Japan

Visitors Sample

Amazon Japan
Misumi Group
Japanet Holdings

Visitors Sample

Seven & I
Life Corporation
United Super Market

Visitors Sample

Konami Sports Club
Central Sports

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Walt Disney Japan
Hoshino Resort
Resort Trust
Don Quijote


Exhibitor contacts

Informa Markets China (Guangzhou)

Add: Room1159-1164 China Hotel Office Tower, Liu Hua Rd, Guangzhou 510015, China
Tel: +86-20-3895-1609
Email: Jennie.Zhan@informa.com
Contact: Ms. Zhan, Jennie

Informa Markets Taiwan

Add: Room 406, 4F, No. 51, Section 2, Keelung Road, Taipei City 11052, Taiwan
Tel: +886-2-2738-3898
Email: info.sales.tw@informa.com
Contact: Ms. Cela Chen

Informa Markets Korea

Add: 8F Woodo Bldg, 214, Mangu-ro, Jungnang-gu, Seoul 02121, R.O.Korea
Tel: +82-2-6715-5400
Email: Hemy.Lee@informa.com
Contact: Ms. Hemy Lee