{"id":11512,"date":"2022-08-18T09:42:24","date_gmt":"2022-08-18T00:42:24","guid":{"rendered":"https:\/\/www.this.ne.jp\/?page_id=11512"},"modified":"2023-07-13T15:01:19","modified_gmt":"2023-07-13T06:01:19","slug":"market-overview","status":"publish","type":"page","link":"https:\/\/www.this.ne.jp\/en\/market-overview\/","title":{"rendered":"Market overview"},"content":{"rendered":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%; border: none;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.this.ne.jp\/wp-content\/uploads\/healthvalue.png\" alt=\"\" class=\"aligncenter wp-image-11516 size-full\" width=\"408\" height=\"347\" srcset=\"https:\/\/www.this.ne.jp\/wp-content\/uploads\/healthvalue.png 408w, https:\/\/www.this.ne.jp\/wp-content\/uploads\/healthvalue-300x255.png 300w, https:\/\/www.this.ne.jp\/wp-content\/uploads\/healthvalue-180x153.png 180w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/td>\r\n<td style=\"width: 50%; border: none;\">\r\n<p style=\"font-family: 'Roboto Light';\"><span style=\"font-size: 18px;\">Japan's healthcare market is rapidly growing every single year. In the healthcare market, the growth of health and wellness sectors are especially remarkable compared to medical and nursing care.There are numerous solid reasons why Japan's health and wellness market will continue to expand.<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>&nbsp;<\/p>\r\n<p style=\"font-family: 'Roboto Medium'; color: #002244;\"><span style=\"font-size: 28px;\"><strong>Aging Population<\/strong><\/span><\/p>\r\n<p style=\"font-family: 'Roboto Light';\"><span style=\"font-size: 18px;\">Japan has the highest proportion of elderly citizens of any country in the world. By 2025, people aged 65 and older in Japan will reach to one-third of the total population. Reducing government expenditure on medical and nursing care is extremely prioritized. This drives a high social demand for health and wellness products and services.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"font-family: 'Roboto Medium'; color: #002244;\"><span style=\"font-size: 28px;\"><strong>Rising Medical Costs<\/strong><\/span><\/p>\r\n<p style=\"font-family: 'Roboto Light';\"><span style=\"font-size: 18px;\">In 2021, the burden of medical expenses of people who aged 75 or older in particular condition had been raised in 10%. The rises of medical treatment costs are expected to continue. Being well and healthy without relying only on medical services is becoming the most serious concern among Japanese people.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"font-family: 'Roboto Medium'; color: #002244;\"><span style=\"font-size: 28px;\"><strong>Health Conscious Consumers<\/strong><\/span><\/p>\r\n<p style=\"font-family: 'Roboto Light';\"><span style=\"font-size: 18px;\">According to the government survey*, now 97.9% of people are saying that \"health is the most important thing in a life\". Almost all consumers find certain values in products and services improving health.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"font-family: 'Roboto Light';\"><span style=\"font-size: 16px;\">*Research of potentials in health and wellness business -Ministry of Economy, Trade and Industry<\/span><\/p>","protected":false},"excerpt":{"rendered":"Japan's healthcare market is rapidly growing every single year. In the healthcare market, the growth of health [&hellip;]","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_locale":"en_US","_original_post":"https:\/\/www.this.ne.jp\/?page_id=11309"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market overview - \u5065\u5eb7\u535a\u89a7\u4f1a \uff5c \u3072\u3068\u30fb\u793e\u4f1a\u30fb\u5730\u7403\u306e\u5065\u5eb7\u3092\u8003\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30c8\u30ec\u30fc\u30c9\u30b7\u30e7\u30fc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.this.ne.jp\/en\/market-overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market overview - \u5065\u5eb7\u535a\u89a7\u4f1a \uff5c \u3072\u3068\u30fb\u793e\u4f1a\u30fb\u5730\u7403\u306e\u5065\u5eb7\u3092\u8003\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30c8\u30ec\u30fc\u30c9\u30b7\u30e7\u30fc\" \/>\n<meta property=\"og:description\" content=\"Japan&#039;s healthcare market is rapidly growing every single year. 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