Japan’s Health & Wellness Trend Keywords

Organic & Natural

 The pandemic accelerated organic and natural products trend all over the world, and of course in Japan too. 

＃Foods  ＃Clothes  ＃Cosmetics

Protein

In Japan, rich in protein products are highly demanded by women who loves fitness, and elderly people.

＃Fitness  ＃Beauty  ＃Aging gracefully

Clean Beauty

Inner beauty (fermented foods, nutritional supplements, etc.), sustainable beauty (eco-friendly cosmetics, etc.).

＃Fermentation  ＃Herbs  #eco-frindly

Femtech

Femtech was nominated in Japan's Buzzwords Contest. It is a hot topic among consumers, enterprises and government.

＃Women's Health  #Gendered Innovation

Mindfulness

High expectations of mental care with foods, goods, ingredients, sleep, yoga, gut health, CBD, tech, etc. 

＃Stressful  ＃Mental  #Well-being

Sustainability

Increasing consumers who consider social and environmental wellness as well as own health.

＃Sustainable  ＃Ethical  ＃Upcycle

Personalized

Visualizing consumer's health for personalized products and services. Collaborating across the industry are increasing.

＃Health tech  ＃Open innovation

Disease Prevention 

Being healthy without relying on medical services is serious concern in the highest aging population in the world.

＃Aging population  ＃selfcare

Live with Disease

Illness may changes lifestyles, products and services to let everyone enjoy a full and happier life.

＃QOL  ＃Under medical treatment

Healthcare Market

Japan's healthcare market is rapidly growing every single year. 

Visitors Voice

Japan's healthcare market is rapidly growing every single year.